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The future of smartphones belongs neither to Microsoft nor Palm or Symbian?
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Let's face it: market share of Microsoft powered cell phones in smartphone market dropped in last months (no wonder: no new models of these phones were released in this time) and Symbian gained market share. Windows Mobile division of Microsoft fails in its attempts to conquer cell phone industry. Both Microsoft and Palm are just marginal players in cell phone industry now, and it looks like it may be so also in the future, but in future not Symbian will be leading platform!!! What will it be?
Research and Markets - market research companhy - writes in a related report:
Linux will Threaten Symbian Dominance. While Symbian will be the market share leader in the next 24 to 36 months, thanks to its endorsement by market makers Nokia and NTT DoCoMo, Linux will threaten for long-term dominance. Linux leads other platforms in openness and low cost - factors that are essentials to success in a market defined by tight margins, rapid innovation, and standards adherence.
Microsoft Must Broaden Appeal of Windows Mobile. Microsoft will face a severe uphill battle to succeed in its stated goal of achieving global shipments of 100 million devices based on its platform in 2007. While Windows will provide advantages for OEMs in the productivity device segment Microsoft will have a tough time defining new hybrid device categories and matching the innovation of more open platform ecosystems.
If that would not be enough that Linux is about to overtake leadership from Symbian in smartphone market (after Linux managed to become number one platform for servers) and to further push down market share of Microsoft cell phones, another breaking news is coming: RIM (Research In Motion) is about to release a BlackBerry smartphone !!! RIM is unbeatable in push-technologies for enterprise applications (unfortunately Microsoft due to exremelely low level of innovativeness in this corporation failed to embed full push-technology in Microsoft Exchange - push-technology in MS Exchange is middle ages and technologically lags behind RIM a lot) and many enterprises will prefer to buy original RIM BlackBerry smartphone over a third-party smrtphone with RIM software licensed and installed as add-on.
Doom and gloom for Microsoft's Windows Mobile powered cell phones? Not really. But indeed: Microsoft already lost one battle to Linux - the server market, so chances are not small that it will lost another battle - the cell phone market. Microsoft needs some disruptive innovations, and not snail-like evolution, to prevent this Linux+Symbian dominated future of cell phone industry. |
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